Forest debut new front-of-shirt sponsor

Nottingham Forest has agreed a new front-of-shirt sponsorship deal with American gambling and entertainment company Bally’s Corporation.

The deal comes just ahead of a Premier League-wide ban on gambling sponsors on the front of matchday shirts, which will come into effect from the start of the 2026/27 season.

Premier League clubs collectively agreed to the move in 2023 but are permitted to secure new shirt-front deals before the deadline. Clubs will still be able to feature gambling brands on shirt sleeves and LED advertising.

The new home featuring the Bally’s logo was worn for the first time in the club’s friendly against Fiorentina, yesterday evening. In the 2024/25 campaign, 11 top-flight teams had a gambling sponsor on the front of their shirts.

Evangelos Marinakis, Owner, Nottingham Forest, said, “We are delighted to announce this new partnership with Bally’s. It is an ambitious and forward-thinking company with a proven track record of innovation and we are all very excited for the future. We are on a special journey – we are determined to keep achieving incredible things and strengthening our global partnerships is an important part of this.

As our club continues to thrive both on and off the pitch, we’re looking forward to working with Bally’s on a number of exciting initiatives, helping us to engage with our growing fanbase within Nottinghamshire and around the world.“

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