Forest Grows Commercial Roster
Premier League football club Nottingham Forest has announced a two-year partnership with Kaiyun Sports.
The new collaboration will see the Kaiyun Sports logo featured on Forest’s men’s first team shirts for the 2023/24 campaign.
The partnership is set to kick-off this evening, debuting in Forest’s Carabao Cup second round match against Burnley at The City Ground, Forest’s 30,445 capacity stadium.
The Asian digital sports platform holds existing partnerships with Premier League clubs Crystal Palace and Aston Villa as well as fellow European Cup winners Real Madrid and Inter Milan.
A Nottingham Forest spokesperson, said, “We look forward to working closely with Kaiyun Sports on a number of exciting activations and initiatives to engage with new and existing audiences in Asia and across the world. Kaiyun Sports have a reputation for redefining the fan experience for global audiences of the Premier League and other dominant European leagues.”
Byrne Howard, Chief Marketing Officer of Kaiyun Sports, added, “The collaboration with Nottingham Forest Football Club will be a milestone for us to step onto the global stage.”
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