Former Umbro Comms Head Sets Up Sports Agency
Former head of communications at sports brand Umbro and PR practitioner Catherine Rees has launched Move, a specialist sport and lifestyle consultancy.
Catherine brings a wealth of experience working with high-profile sporting organisations and players. She’s been responsible for PR campaigns focused on the national England football team, Manchester City FC, New York Cosmos and many current and former players (Joe Hart, Michael Owen, Alan Shearer).
She’s also worked for five-a-side football provider Powerleague, UEFA’s ticketing company SecuTix and sport insurance brands Cycleplan and Golf Care.
Catherine will oversee all work with the support of a network of freelance specialists, matching each project with the right talent.
Rees said: “When you hire a traditional agency, who works on your business is limited to those employed there and often that means either juniors handling your account or people without in-depth expertise of your sector advising you. Move tackles this problem head-on by creating a bespoke team for each client from the best senior consultants across the UK. For clients, it’s the benefits of flexible freelance with the experience of big brands and big agencies.
“That means no juniors, no massive overheads and no locking clients into huge long-term retainers. Move will give clients access to the right experts with the right contacts at the right time for their business.
“I’m driven by creating effective campaigns. Our work has to change behaviour, shift opinions, generate sales and ultimately play a key role in moving businesses forward.”
