Formula 1 adds Belvedere to partner roster

Formula 1 has announced Moët Hennessy luxury spirit, Belvedere, as the sport’s first-ever official vodka partner.

Making its first foray into global sports sponsorship, the Polish vodka brand’s partnership with Formula 1 will officially begin at the Australian Grand Prix from 13^th to 16^th March where it will host the race’s official after party.

Additionally, Belvedere Vodka will be served in hospitality spaces throughout the season, including in Paddock Club and the F1 Garage.

Stefano Domenicali, President and CEO of Formula 1, said, “Formula 1 has always been the symbol of prestige, adrenaline and spectacle, which is why we are so thrilled to welcome Belvedere as our first official vodka partner. Together we share the same dedication to quality and the pursuit of exclusive moments.

“This announcement once again confirms the strong connection with LVMH, consolidated by a decade-long partnership. Their willingness to fully embrace the spirit of Formula 1 excites us and makes us proud of this partnership.”

Francois-Xavier Desplancke, President and CEO of Belvedere Vodka, added, “I am immensely proud of the partnership between Belvedere and Formula 1. Our mutual dedication to innovation, expertise, and precision naturally aligns our brands, creating a truly exceptional alliance.

“In the high-octane world of Formula 1, where milliseconds forge legends and engines roar with untamed energy, Belvedere Vodka arrives not just as a partner, but as the embodiment of the festivities and the entertainment. Formula 1 isn’t just about speed; it’s about spectacle. And where there’s a race, there will be always a reason to honour the excitement of the sport, from off track to beyond.”