Formula 1 inks multi-year Allwyn deal
Formula 1 has signed a new partnership with UK lottery operator Allwyn.
The multi-year agreement takes effect from the 2025 season, and will include a commitment to innovation, technology, and driving positive change.
Allwyn will aim to leverage Formula 1’s 750 million fans and 96 million social media followers, as the single-seater racing world championship continues to grow its global fanbase.
The collaboration will include various purpose-driven initiatives, with further information on them set to be revealed in due course.
Formula 1 returns to action next month, when the Australian Grand Prix takes place in Melbourne on 16th March.
“Our collaboration reflects our shared commitment to innovation and celebrating community,” said Stefano Domenicali, President & CEO at Formula 1.
“This partnership also provides new opportunities for both our organisations to connect with broader audiences around the world.
“We look forward to working together to create unique experiences and drive positive change together.”
Robert Chvátal, CEO at Allwyn, added, “Formula 1 is synonymous with excellence, high performance and innovation – principles at the heart of Allwyn’s business.
“We’re excited to begin this official partnership with Formula 1 to engage the sport’s platform of a hugely passionate global fanbase and to champion positive community impact.”
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