Formula 1 names KitKat as official chocolate bar

Formula 1 has penned a new partnership with Nestle that designates KitKat as the global single-seat racing series’ official chocolate bar.

The multi-year deal takes effect from the 2025 season, and will run until 2028, according to Reuters.

Formula 1 and KitKat will lead a number of fan activations throughout the new agreement, hosting fan zones at select Grand Prix events, as well as offering promotional prizes.

The brand will also receive trackside branding during races.

Bernard Meunier, Head of Strategic Business Units and Marketing and Sales at Nestle, said, “Formula 1 is a global phenomenon with a rapidly growing, diverse fanbase, especially among younger audiences.

“With its global reach and packed schedule, F1 offers KitKat the perfect platform to remind everyone to make time for a break.

“We’re excited to bring our signature sense of fun to this thrilling sport and to create memorable experiences for fans around the world.”

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