Formula 1 To Launch Live Twitter Show

01 May 2018 | tshego

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Formula 1 has announced the launch of the F1 Live Show which will be exclusively on Twitter.

Starting at next weekend’s Spanish Grand Prix and for a further nine rounds of the 2018 FIA Formula 1 World Championship. Followers of the @F1 account on Twitter will be able to access an exclusive live post-race show, hosted by broadcaster Will Buxton immediately after the podium ceremony.

Each show will feature Will interviewing the key drivers, engineers and team principals from the race, they’ll analyse the key moments of the race thanks to real-time race playback, and amplify the conversation across Twitter’s fan community. Buxton will continue to contribute to Formula1.com and present across the Formula 1 international TV feed and digital platforms.

Additionally, for all Grands Prix going forward, post-race highlights will be distributed via Twitter video clips, providing fans with a vast array of on-track highlights, and advertisers an opportunity to reach a dedicated F1 fanbase at scale.

Premium video content has been a key focus for Twitter since 2016, with the platform investing heavily in original live sports programming across NFL, NBA, MLB, esports and others. Twitter live shows and official highlight clips offer new opportunities to engage audiences by bringing content and conversation together on a single screen.

Frank Arthofer, director of digital and new business, Formula 1 said: “On the heels of the of F1 TV launch announcement, we are thrilled to announce a new initiative aimed at expanding our fan engagement and monetization strategy on Twitter. Twitter came to us early on with an emphasis on co-producing original live content to extend the race weekend dialogue. Given how well their platform caters to driving conversation around global live events, the strategic fit was perfect; we’re thrilled to be partnering with them on this show in 2018.”

Theo Luke, director of EMEA sports partnerships at Twitter, said: “We are excited to collaborate with Formula 1 to bring an exclusive daily live show, expert analysis and video highlights from the 2018 Championship alongside the best curated real-time conversation. Passionate F1 fans will need to look no further than Twitter to find everything that’s happening throughout the season.”