Formula E extends Hackett Sport partnership for 2024/25
All-electric racing championship Formula E has renewed its partnership with premium fashion brand Hackett Sport for the 2024/25 season.
The UK-based company first partnered with Formula E last year, producing performance layers for the series including jackets, gilets, personal luggage and activewear.
Hackett’s sports partnership portfolio also includes a long-standing ambassador deal with former Formula 1 star Jenson Button.
The extension comes just before the start of the 11th Formula E World Championship, which gets underway on 7th December at the Sao Paolo E-Prix.
“We are delighted to extend our partnership with Hackett London into Season 11, building on a successful first year that has showcased our alignment across themes of innovation, style and sustainability,” said Tiziana Di Gioia, Chief Revenue Officer at Formula E.
“As Formula E continues to expand its calendar and iconic race destinations, the contemporary Hackett Sport brand will be profiled to our hundreds of millions of forward-thinking and ambitious fans all around the globe.”
Meanwhile, Kiro Race Co has signed a multi-year title sponsorship agreement with automotive brand Cupra.
Kiro wil serve as the Spanish team’s co-title partner from the start of the upcoming season.
Stay up to date with the world of sports business by subscribing to the Sport Industry Daily.
