Shorts: Formula E, 50 Sport, Nike
IMG has secured a multi-year agreement to exclusively manage and license the worldwide video archive rights for the Formula E World Championship.
The agency will manage more than 1,000 hours of footage from the all-electric racing championship through its digital archive platform.
The collection includes all races, qualifying rounds, pre-season testing, exclusive interviews, and behind-the-scenes content since the championship’s first race in 2014.
IMG operates one of the largest sports archives globally, holding more than 500,000 hours of content through agreements with the Premier League, World Rugby, Wimbledon, the R&A, DP World Tour, UFC, and Bundesliga.
The addition of Formula E expands IMG’s portfolio of motorsport and electric racing content.
Bill Hawes, Senior Director, Archive at IMG said, “Over the past ten years, the Formula E World Championship has provided fans with historic racing, memorable victories and impressive feats of engineering, which prove why it is one of the most exciting sports in motor racing.
“We’re delighted to partner with Formula E so that storytellers can have unbeatable access to the sporting moments that matter via IMG.”
50 Sport has developed Titans of the Tee, a new content series for the Ryder Cup.
The series has been created to engage wider audiences with golf by setting up a five-metre-wide simulator at training grounds of well-known sports teams.
Participants from each team have taken part, with their combined drives recorded to determine the longest total distance.
The first episode took place at McLaren Racing’s headquarters in Woking, where Lando Norris, Sam Bird, and Zak Brown took part.
Nike has released its new brand campaign, “So Win,” focusing on the impact of sport and the increasing prominence of women’s athletes.
The campaign features athletes including Jordan Chiles, Caitlin Clark, Sabrina Ionescu, Sha’Carri Richardson and A’ja Wilson, highlighting their achievements in the face of challenges.
The campaign’s message aligns with the continued growth of women’s sport, which has seen record-breaking viewership and sold-out stadiums in recent years.
Narrated by Doechii, “So Win” includes a 60-second film, still photography and a social media campaign.
The campaign forms part of Nike’s broader marketing strategy as the company continues to invest in athlete storytelling and brand engagement.
Dundee United have secured a multi-year partnership with Norman Jamieson, strengthening its ties with key local businesses.
Norman Jamieson, a haulage contractor operating across Scotland, has maintained a longstanding association with Dundee United.
As part of the agreement, Norman Jamieson’s logo has been confirmed to appear on the back of Dundee United’s first-team and replica shirts for at least the next two seasons.
Mark Cunningham, Head of Commercial and Sponsorship at Dundee United, said, “We’re thrilled to welcome Norman Jamieson as a long-term partner. Local businesses are integral to our community, and it’s crucial that we continue to foster strong relationships with them.
“We’ve built a solid working relationship with Stuart, Lynne, and their team over the years, and this partnership will be key in supporting the club’s growth while strengthening our ties with the local community.”
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