formula E Locks In Broadcast Partner
All-electric motor racing series Formula E has partnered with Tata Communications.
The multi-year deal will see the global telecommunications company become the official broadcast distribution provider to the ABB FIA Formula E World Championship.
As part of the agreement, Communications will deliver ‘high-definition, high-resolution and high-speed live broadcast content’ as part of Formula E’s new remote broadcast production of live races, reducing the environmental impact typical of major live international sports events on TV.
Tata Communications will use its media edge platform to deliver more than 160 live video and audio signals from Formula E races, using 26 media edge locations across North America, Europe and Asia.
The company will work cross all 16 races this season, with the relationship having officially kicked last Saturday 11th February at the 2023 Greenko Hyderabad E-Prix in India.
Aarti Dabas, Chief Media Officer, Formula E, said, “Tata Communications will play a critical part in Formula E’s live race broadcast production and distribution. With Tata Communications’ innovative technology and expertise, we will deliver an enhanced viewing experience for fans and improved service for our 40 plus broadcast partners.
“The seamless track connectivity provided by Tata Communications ensures that the on-track action is captured and distributed in real-time, elevating the broadcast to a whole new level. This relationship makes a positive contribution in our mission to create a more sustainable future, and further demonstrates Formula E’s technical ambition and commitment to innovation.
“We are excited to work with Tata Communications on this exciting journey.”
A.S Lakshminarayanan, MD and CEO, Tata Communications, added,”Tata Communications is in a unique position to help businesses deliver on their promise of a greener future with a digital fabric of seamlessly integrated digital solutions.
“Our relationship with Formula E is another example of how we are enabling organisations with the power of technology to deliver ground-breaking entertainment in a sustainable and environmentally positive way. We are passionately evolving and innovating our solutions portfolio to allow Formula E to harness the power of digital and cloud with sustainability at the core.”
