Formula E partners with Red Bull Media House across DACH region

Formula E has entered a strategic partnership with Red Bull Media House across Germany, Austria, and Switzerland.

The new agreement is intended to bolster the all-electric racing series’ presence and accelerate its growth throughout the DACH region.

The deal was announced ahead of the championship’s 11th season, which got underway on 7th December in Sao Paolo.

Led by Red Bull Media House’s newly established Brand Studio Sports division, the partnership will aim to strengthen Formula E’s localised brand and content strategy within the DACH region.

This collaboration will focus on creating tailored content and managing projects to boost the series’ visibility and engagement. Live broadcasts and other media outputs will be distributed through platforms such as DF1, Formula E’s free-to-air broadcast partner, and DAZN, alongside other regional media outlets.

For the 16-race season, a dedicated production team has been established to produce a unified German-language TV feed for all media partners in the region.

This team will also create highlight packages and feature stories to reflect the unique interests of local audiences, delivering engaging, emotionally resonant content.

Preparations have already begun, with content production starting at the recent Pre-Season Test in Madrid.

This included profile features on reigning Formula E World Champion Pascal Wehrlein, who competes for TAG Heuer Porsche Formula E, as well as other German-speaking teams and drivers.

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