Formula E Partners With Motorsport.com
Formula E has announced Motorsport.com as its official digital media partner, with news and content from the all-electric championship to be showcased on the online platform.
The new partnership will also include ‘extensive’ TV and video content online via Motorsport.tv.
The FIA Formula E series kicks off this weekend in Hong Kong, with the first of ten rounds to be held in the 2017/18 season. The race series has also added new venues including Santiago, Chile; Sao Paulo, Brazil; Rome, Italy; and Zurich, Switzerland.
Motorsport.com will show an enhanced coverage package across its worldwide network and specialist vehicles website InsideEVs.com will also feature additional news coverage and its participating manufacturers, as well as regaular guest columns from a number of drivers.
Motorsport.com showcased the Formula E championship earlier this year with the “Inside Formula E” custom branded video series produced in conjunction with TAG Heuer by in-house branded content studio.
Alejandro Agag, founder and CEO of Formula E said: “We are delighted to welcome Motorsport Network as our digital media partner as we aim to benefit from the extensive reach of their platforms to bring Formula E content to as many passionate fans around the world. Formula E is transforming motor racing for the digital generation and as the leading motoring and motorsport media operation Motorsport Network are the ideal partner to continue growing our presence in this space.”
Motorsport Network chairman, Zak Brown, said: “The Formula E championship and Motorsport Network are both experiencing massive growth and we believe joining forces with this media partnership will provide to be very beneficial for both of us.
“Motorsport Network’s investment in Formula E was driven by the audience growth and engagement we saw in the series on our platforms including Motorsport.com and Autosport.com.
“The global reach of our network including additional dedicated coverage on InsideEVs.com will help Formula E showcase its exciting racing to an even broader audience. Similarly, there is a new breed of motorsport fan around the world that is inspired by electric mobility that will discover Motorsport Network for the first time thanks to our partnership.
“We also plan to work closely with the championship’s manufacturers to help them showcase their vision of the future of electric vehicles.”
Motorsport Network expanded its senior leadership team in November with three new executive appointments, including former Dugout COO, Ian Nolan.
Image: ©Getty Images
