Formula E Seals New Title Partner
Formula E, the motorsport championship for electric cars, has announced that technical partner Hankook Tire will become the title sponsor of five E-Prix races in Mexico City, Rome and London.
The new agreement will start with Season 9 of the ABB FIA Formula E World Championship, which starts with the 2023 Hankook Mexico City E-Prix on 14th January,
Season 9 also marks the competitive debut of the new Gen3 car – the faster, lighter and more efficient version of the electric car used in the series.
As a technical partner of the ABB FIA Formula E World Championship from Season 9, Hankook Tire will also be showcasing its new high-performance EV race tyres on the Gen3 race car, with materials made from 26% sustainable rubber that will be fully recycled at their end of life.
Season 9 concludes on 29th and 30th July with the 2023 Hankook London E-Prix, a double-header race weekend taking place on an outdoor and indoor circuit at the ExCeL London events venue.
Ahead of the season finale weekend in London is the 2023 Hankook Rome E-Prix, another double-header race weekend that will take place on the streets of the Eternal City on 15th and 16th July.
Jamie Reigle, CEO, Formula E, said, “As the new technical partner of the ABB FIA Formula E World Championship, Hankook delivers tyres and technology integral to the success of the championship. With high-performance and sustainability central to Hankook’s custom developed EV race tyres, fans can expect even closer and more dramatic wheel to wheel racing on all of our city centre circuits.”
Sooil Lee, President & CEO, Hankook Tire & Technology, added, “We are extremely proud to be title sponsor of three very high-profile stops in the coming Formula E season. Experience shows that the public watches the season-opener and the finale particularly closely. We are also putting our name to the double-header in Rome, where it is possible that the destination of the title could be decided.”
