Foxy Bingo In Rfl Partnership
Foxy Bingo, the online bingo site, has signed a deal with the Rugby Football League (RFL) which will see the company become the competition’s official bingo partner in 2013.
Welcoming Foxy Bingo to the competition’s growing stable of partners, Super League commercial director James Mercer said: ‘It gives me great pleasure to welcome Foxy Bingo on board as an official partner of Super League for the next three years. We look forward to working closely with Foxy Bingo and to developing a partnership which will enhance our successful brands.’
Mercer added: ‘Super League’s popularity continues to grow and with Foxy Bingo on board I am sure we will build on our achievements of 2012, when attendances reached an all-time high and more TV viewers than ever before tuned in to see the extraordinary action.’
Golan Shaked, group director of Bingo at bwin.party said: ‘We are really excited about our new partnership with Super League. Foxy Bingo is the top UK bingo site spreading the fun and thrill of winning across the nation. These attributes fit perfectly with Rugby League. The partnership will be a cornerstone of our campaign to directly engage the Foxy brand with the players who make it such a thriving online bingo community. Eyes down for a thrilling Super League in 2013!’
A programme of community-based activity, such as the RFL Mum of the Year, has been planned to support the partnership and will be rolled out throughout the season.
