Fremantlemedia Invests In Squawka

FremantleMedia has announced it has invested in Squawka, the London-based football media company.

The global content production giant will take an almost 35% share, with options to increase in the future, making it the largest single shareholder in the digital business.

Squawka, which was launched in 2012 by founders Sanjit Atwal and Leo Harrison, uses its proprietary technology to visualise millions of football data points which form the basis of editorial and social media content.

Squawka reaches over five million fans worldwide every day and produced over 180 pieces of content a day. The investment complements The Football Republic (TFR), the football fan network run by Shotglass Media, FremantleMedia’s UK digital studio.

The companies will work together to create new editorial strands using Squawka’s data and content with TFR’s fan base, sharing on and off-screen talent across both properties.

Kat Hebden, MD Shotglass Media, said: “Squawka’s sophisticated data-driven content alongside the scale and engagement of TFR are a powerful combination. Football fans want to be at the heart of the conversation, they want passion and authenticity, and they have an appetite for visualised stats and metrics. No other football proposition on the market can offer that.”

Squawka co-founder & CEO Sanjit Atwal, commented: “Squawka has done a brilliant job of not only creating, but also cementing an enviable position in the digital ecosystem for football fans. By working with FremantleMedia and Shotglass we are able to offer both fans and brands an unrivalled proposition in the world’s biggest sport.”

Matthew Kay, managing director of Doyen Global said: “We are excited to have FremantleMedia join the ownership group of Squawka. FremantleMedia is a recognised and powerful force in the global content space; its influence and resource will undoubtedly help take Squawka to the next level.”