French Open Produces Record Eurosport Figures
This year’s French Open has produced record-breaking audience figures for Eurosport, attracting an average live audience of 1.1m viewers – a rise of 7% on the 2011 tournament.
Nadal’s historic seventh Roland Garros victory and the return of Maria Sharapova helped to generate the largest ever audience reach for any Grand Slam tennis tournament on Eurosport and Eurosport 2.
A total of 61.2m different viewers reportedly tuned into the event during the two week period.
Extensive daily coverage of the tournament on Eurosport and Eurosport 2 featured 292 hours of broadcast including 207 hours of live action.
National performances were strongest in Spain where average live audiences increased by + 100% and by + 75% respectively in Poland vs. 2011.
In addition, the Sharapova vs Errani match was the best women’s final since 1994 in terms of live average audience with 1.9m viewers.
French open audiences also contributed to the positive audience growth of Eurosport Group TV audiences for first half of 2012. From 2nd January to 10th June, TV audiences across the Eurosport Group rose by 12%, compared to the same period in 2011.
