Friends Provident To Title Sponsor T20
UK pensions company Friends Provident has been named the title sponsor for the new domestic Twenty20 competition in a four-year agreement with the England and Wales Cricket Board.
The deal, which will see the competition named the Friends Provident T20, will run from 2010 until the end of the 2013 domestic season.
Under the deal, Friends Provident will receive a range of sponsorship assets including extensive in-ground advertising through perimeter boards, replay screens and dugouts.
Said ECB Commercial Director John Perera: ‘Friends Provident has shown a commitment to the sport for over a decade and the next four years will be another important period. T20 is set to be a hugely exciting competition next year and I am confident that, in partnership with Friends Provident, we will offer spectators an unforgettable season of entertaining cricket.’
Friends Provident has been a long-time partner of cricket and the ECB, having previously been title sponsor of the ECB’s domestic 50-over competition.
