Fulham Appoints Two Circles To Drive Crm

Fulham FC has agreed a long-term partnership with Two Circles, which will see the Championship club utilise the data-driven sports agency’s CRM solution – drawing on social media and other external sources to provide fan data and insights.

The deal will enable Fulham to run more effective marketing campaigns, improve customer experiences and enhance commercial performance across ticketing, membership, retail and hospitality.

Two Circles was named Agency of the Year at the BT Sport Industry Awards earlier this year. Find out more here.

Sarah Brookes, communications & marketing director at Fulham commented “We have been working with Two Circles since last summer and the work that has been carried out has increased our understanding of the fan-base and is generating tangible returns.’  

‘For example, only five weeks into the season-ticket campaign we had exceeded our target, and had achieved more than at the equivalent point in the previous season. Given the obvious differences between then and now in terms of our league status, we could not be happier with the results of this project to date.’

Sam Yardley, lead consultant at Two Circles, added: ‘We’re excited to announce this long term partnership with Fulham Football Club. We are relishing the prospect of helping the club deepen the understanding it has of its existing fans, while delivering a CRM solution to help them better meet their needs, with a view to growing the Fulham fan base in London and beyond for the years to come.’

Two Circles has similar deals in place with other clients including Liverpool Football Club, the Lawn Tennis Association, and Marylebone Cricket Club.