Fulham FC has agreed a new partnership with the Mongolian Ministry of Culture and Go Mongolia, a brand focused on promoting tourism in Mongolia.
The deal sees Go Mongolia become the Premier League football club’s new official training kit and tourism destination partner.
In a statement, Fulham say that the partnership ‘provides a global presence across all Fulham FC channels’ and ‘endeavours to promote Mongolia through consistent brand visibility and marketing initiatives to educate and share many stories about the long heritage of the country.’
The Minister of Culture, H.E. Mrs. Nomin Chinbat, commented, “Go Mongolia epitomises the beauty of our country and the incredible spirit of our people. We are excited to partner with Fulham FC to share this beauty with the world.”
Chief Executive Officer of Fulham FC, Alistair Mackintosh, added, “We are delighted to welcome Go Mongolia as an official partner for the forthcoming 2024/25 season. During the term of this partnership, we will work closely with the Ministry of Culture of Mongolia to assist them with achieving their objectives. We are excited to soon be unveiling the training kit range featuring the Go Mongolia brand.”
The official announcement took place at the Mongolian Football Federation stadium in Ulaanbaatar on 9th June 2024, where H.E. Mrs. Nomin Chinbat was presented a signed Fulham FC shirt by former Fulham goalkeeper Mark Schwarzer.
Subscribe to the Sport Industry Daily for regular updates on the biggest stories and latest news in the sport industry.