Fulham Signs Most Lucrative Ever Partnership
Fulham Football Club has announced its largest ever commercial partnership, with sports betting firm Marathonbet coming on board as the Barclays Premier League side’s new main sponsor. The two-year deal, which includes an option to extend for a further year, will see Marathonbet’s logo displayed on the shirts of the first team and under-21s, replacing FXPro.
Fulham has described the new deal as the ‘biggest in the club’s history’, however, financial terms were not released.
The club’s chief executive Alistair Mackintosh said: ‘I’m delighted that Marathonbet has joined us as our main team sponsor and we look forward to working with them in the future. As a dynamic and inventive brand, I believe that Marathonbet shares the club’s objectives in terms of development and innovation.’
The announcement of the new agreement coincided with the unveiling of Fulham’s new adidas-made home strip.
Graham Luke, the president and chief executive of Marathonbet, added: ‘Fulham Football Club is the ideal partner and ideal platform from which Marathonbet can introduce itself as the sportsbook: ‘where the world comes to play’.
‘Marathonbet, like Fulham, is unique in its tradition and values, and I am excited at the prospect of developing a successful partnership.’
Fulham FC finished the last Barclays Premier League campaign in 12th position and will be competing in the league for a thirteenth consecutive season.
