FA Premier League club Fulham has agreed a club record shirt sponsorship deal
with LG Electronics, giving the west London club a substantial boost to its
commercial revenues.
The deal will see the LG logo appear on the club’s shirts for the next three
years running until 2010.
LG replaces Fulham’s previous shirt sponsor Pipex with the new sponsorship
also including hospitality opportunities, perimeter advertising and a number of
showcase opportunities for LG’s latest technology.
The price of the contract was undisclosed but it is thought that LG’s
investment represents at the very least a seven-figure annual boost to Fulham’s
coffers.