Fullagar Promoted To M&C Saatchi S&e Board

M&C Saatchi Sport & Entertainment has promoted Jodie Fullagar to its board as the agency’s new head of entertainment.

Fullagar joins the five strong board of the agency – named Agency of the Year at the BT Sport Industry Awards 2016 – with immediate effect. 

The promotion comes as Fullagar celebrates ten years at the agency having joined as the first full time member of the entertainment division in 2006.

She has since helped to grow the entertainment offering to a 20 strong team, and has been responsible for the development of a portfolio of Pernod Ricard brands including Ballantine’s, Jameson, Martell, G.H. Mumm and Havana Club. Other clients in the entertainment team include NatWest, Samsung and SAB Miller.

Steve Martin, CEO, commented: “I am delighted Jodie has taken on the role to drive our entertainment business forward.  She is very strong across all marketing disciplines but has such in depth knowledge of the film and music industries which allows her to advise our clients how to navigate within those circles with real impact. Her loyalty and passion for the company is unsurpassed and we are excited about the future growth of our entertainment offering.”

Fullagar is tasked with driving the core division of the business forward and supporting CEO, Steve Martin, MD, Jamie Wynne Morgan and the rest of the board in developing long term strategies for the agency.

Prior to working M&C Saatchi Sport & Entertainment, Jodie worked at Exposure where she led strategy and activation for brands involved in film sponsorship properties.

Speaking on the role, Jodie added: “I’m delighted to join the board of what I believe is the most dynamic, creative and forward thinking sponsorship agency out there. I’m especially proud of the 50:50 split of male / female representation on the board and the shared passion and expertise that unites us. As the agency’s first entertainment employee, it’s incredibly rewarding and exciting to be given the privilege of leading our entertainment division which is full of brilliant people doing brilliant work. I look forward to working with the team to help our clients thrive.”