Fuse Appointed By Betsafe

Fuse has been appointed to continue working with global gaming brand Betsafe on its sports partnerships and ambassador programme in the UK.

The marketing agency, part of the Omnicom Media Group, has worked with Betsafe since March 2016 and by extending its relationship will now work across Betsafe UK’s full portfolio of properties over the next 12 months, to deliver partnership activation and brand experiences.

Betsafe offers a range of products including sports betting, online poker, casino games, as well as a roster of partnership agreements with clubs, broadcasters, rights holders and individuals. The portfolio includes the recently completed Star Sixes International Legends six-a-side tournament held at the O2, Manchester City FC, Cage Warriors & UFC, BT Sport, Boxing fight nights and boxing champion Tony Bellow.

Fuse will also be involved with managing Betsafe’s new principle partnership with rugby union double European champions Saracens.

Neil Callaghan, director, Fuse said: “We are delighted to extend our relationship with Betsafe. They are one of the most ambitious and exciting online brands in the UK right now, who are using partnerships to great effect and making a real impact.

“Betsafe’s impressive and diverse partnership portfolio is developing all the time, providing great benefits to fans and customers.  Along with their market leading Horseracing product, we have a lot of exciting campaigns to work on in the year ahead.”

Commenting on the appointment, Betsafe managing director, Nicola Fitton said: “We have been very impressed with the impact Fuse have had on our partnership with Manchester City over the last season and most recently the Betsafe Star Sixes event held at the O2. The broad experience and expertise Fuse provide has enabled us to quickly optimise our partnership programmes and integrate an expanded portfolio of properties into our latest ‘Passion overcomes the odds’ brand campaign.”