Fuse Launches New Consultancy Service

11 Apr 2021 | tshego

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Fuse, part of the Omnicom Media Group, has launched a new consultancy, Fuse Ignite, designed to ‘enhance the commercial capabilities of rights holders in sport, entertainment, esports, and lifestyle’.

The agency says the new service – which has already delivered services to a number of its rights holder clients – aims to support rights holders across the commercial cycle, combining Fuse’s sponsorship expertise and in-house insights team with consultants from Omnicom Media Group. Fuse says the solution will create a ‘one stop shop’ suite of solutions, which will include ‘transforming sales propositions into more compelling investment opportunities for brand partners, and maximising revenue streams through sponsorship, digital and ecommerce’.

“Fuse Ignite is the culmination of many consultations with a wide range of sports and entertainment rights holders, who have expressed to us a need to future-proof commercial offerings, de-risk brand investment and make commercial packages more business focused and digitally oriented,” said Louise Johnson, CEO, Fuse.

“With smart application of Omnicom’s specialist teams and tools, we’re able to pull in the best expertise to develop integrated solutions, making Fuse Ignite a flexible and efficient option which averts the need for rights holders to bring in multiple shops.”

Fuse says it has already been delivering its Ignite solutions to a number of rights holder clients, including Premier League side Arsenal, England Netball, and the British Fashion Council.

It has also worked with Formula 1 on its approach to partner acquisition, providing intelligence on the sponsorship market and helping to identify sectors with high investment potential.

Ben Pincus, Director of Commercial Partnerships, F1, said: “I have been really impressed with Fuse and their Ignite service offering, in particular their Category Intelligence Analysis suite of tools, which provided us with future-facing insights on the sponsorship market, identifying key sectors with high investment potential.”