Fuse Sport + Entertainment Appointed By Dacia
Fuse Sport + Entertainment has been appointed by Dacia to activate the brand’s new partnership with the Rugby Football League (RFL). The agency, part of Omnicom Media Group, also played a key role in developing and negotiating the partnership deal.
The 2016 season marked the start of a three-year partnership with the RFL which sees Dacia become the official car partner of the Super League and the Challenge Cup, title partner of the World Club Series and principle partner of the Magic Weekend.
Having already completed the activation of the Dacia World Club Series, Fuse Sport + Entertainment’s focus is now on the Dacia Magic Weekend in May.
Through the long term partnership, Dacia is aiming to bring rugby league fans and communities closer to the game.
Ed Preston, Dacia Communications said: “Throughout the entire process, from identification and negotiation, through to activation and amplification, Fuse Sport + Entertainment have been our trusted partners and were integral to securing this deal. At each point they have demonstrated how much they understand both the Dacia brand and sports fans, ensuring that everything we do represents us, whilst raising the experience of the fans. We’re looking forward to continuing the working relationship and maximising this exciting deal.”
Commenting on the appointment Rebecca Chance, head of Fuse MG, said: “We are delighted to have been involved in this agreement which sees an exciting new brand enter the UK sponsorship market for the first time. It also gives us an exciting opportunity to work closely with one of the most established and forward thinking sports governing bodies in the UK”
