Fuse Sport Wins Hatton Account

Prominent UK boxer Ricky Hatton has hired sports marketing agency Fuse Sport to
handle all the Manchester fighter’s commercial relationships.

Fuse has been tasked with promoting and finding commercial partners for
Hatton, who is currently the IBF and IBO Light Welterweight champion.

The announcement marks another feather in the cap for Fuse which was only
launched last year by a team that includes former Telegraph Group marketing
director Mark Dixon and ex- Talksport head of sponsorship Adam Roland.

The agency, which looks to match brands with sport, now has a client list
that includes Coral, AOL, Northern Rock and FourFourTwo magazine.