Fuse & Tro Win Nissan Experiential Brief
Fuse Sport + Entertainment and TRO have been jointly appointed by Nissan to run the global car manufacturer’s experiential activation at the UEFA Champions League Final in Berlin in June 2015.
The two agencies, who partnered for the competitive pitch, will work together to activate Nissan’s partnership with UEFA Champions League at the UEFA Champions Festival at the Brandenburg Gate, which over 100,000 fans are expected to visit.
Gareth Dunsmore, general manager marketing communications, Nissan Europe, commented on the appointment: “Fuse and TRO came together to produce a really strong tender that will bring our engineers of excitement platform to life at the UEFA Champions League Final.
“It’s the first year of our partnership but we aim to provide the fans with a great experience and add value to their weekend in Berlin.”
Fuse Sport + Entertainment managing director EMEA, Mark Bullingham, added: “We are delighted to add the development and activation of Nissan’s fan experiential activity at the UCL Final to the suite of activity we are already delivering for Nissan, as part of the brand’s innovative partnership with UEFA Champions League.
“Partnering with TRO was a natural fit, as not only are they a fellow Omnicom agency with significant Nissan experience, they complement our team’s skillset really with their innovative approach.”
Michael Wyrley-Birch, chief operating officer TRO EMEA, added: “This is an exciting brand partnership for Nissan, and a first for TRO and Fuse, working together to showcase our strengths and complementary skills as agencies in our respective fields.
“We are delighted to bring our expertise as a brand experience agency to the partnership, and look forward to bringing an innovative, immersive experience to the fans in Berlin this June.”
