Fusion Media Secures Etixx Brief

Sports nutrition brand Etixx has appointed Fusion Media as its PR and social media agency, who will manage the company’s UK requirements with the aim of increasing brand awareness and engagement with target consumers.

Etixx, founded in 2009, has created a wide range of nutritional products and supplements for cyclists active at a professional, recreational, or amateur sports level.

In addition to its title sponsorship of Etixx-Quickstep, Etixx is also the official sports nutrition partner of both Orica GreenEDGE and Tinkoff Saxo professional cycling teams.

Richard Marriott, Etixx head of business for Omega Pharma Ltd, said: “Fusion have a wealth of experience in the endurance sports market and a deep understanding of sports nutrition, making them the perfect partner for Etixx. The team’s energy and enthusiasm for the brand really impressed us, so too their knowledge of what it takes to build relationships with consumers in this market.  We look forward to working with the Fusion Media team.”

Adam Tranter, founder and director of Fusion Media, said: “Etixx is a brand with huge potential and great recognition and awareness in continental Europe. We’ve been impressed with the quality and attention to detail Etixx brings to the development of its products and brand. We are looking forward to helping accelerating Etixx’s growth in the UK across PR and social media.”

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