Future & Pa Launch New Football Magazine
Future, the international media group and digital publisher, is partnering for the first time with the Press Association (PA) to launch Football Week – a weekly international iPad magazine for global followers of the English Premier League.
Launching in early February, Football Week will preview every EPL game with editorial pieces, team news, head-to-head info, player data and the latest stats. Over the weekend, these will update with the addition of text commentary, in-game stats and post-match analysis.
As well as full game previews, a dedicated Future editorial team will provide a wealth of player interviews, think pieces and editorial about the wider issues of the modern game. Expert ‘datatorial’ pieces will use PA’s football statistics whilst leading football writer Jonathan Wilson (The Guardian, Goal, World Soccer) will also be supplying an exclusive column on modern EPL tactics.
Mark Cantwell, product development manager for Football Week, said: ‘Football Week is a unique iPad product and a genuine first for Future. We are moving rapidly outside the boundaries of our traditional business and fusing the best aspects of print and web media together for the tablet. The Press Association has been the best partner possible for this new type of product and although their infrastructure and content are important it is their ambition and willingness to innovate with us that has been key.’
Tony Watson, managing director of the Press Association, added: ‘PA is working with Future because of its excellent publishing credentials on Newsstand. With our market leading content fuelling Football Week, together PA and Future can create new products for new markets at the cutting edge of digital publishing.’
