Futures Sport + Entertainment, a media analytics and brand optimization agency, has appointed industry veteran Gareth Moore to lead its European operation, taking the role of senior vice president and working with FS+E managing director, Kevin Alavy.
Over the past 10 years Gareth has led the revenue generation for sports research agencies, including the Purple Tangerine and Sport+Markt, securing high profile accounts including the Premier League, Six Nations, IRB, the Lawn Tennis Association, Liverpool FC, and Nokia.
In his new position, Gareth will oversee commercial revenue; focusing on client growth across Europe and assist with managing the existing client roster.
Commenting on the hire, Kevin Alavy said: “Gareth is an established business builder with unmatched knowledge of the marketplace and our business.”
This announcement comes alongside the relocation of FS+E European HQ in London, to Waterhouse Square to be closer to its Interpublic Group sister agency Octagon.
“The Futures & Octagon businesses are very complementary. We have successful worked together on a number of client projects over the past 18 months,” added Kevin Alavy.
“Greater collaboration with Octagon has led to doubling revenue of our Australian business in the past year and we expect similar growth in Europe”.