Gallagher Use Rugby Sponsorship To Promote Local Businesses

Insurance broker, and title partner of Premiership Rugby, Gallagher, has launched a UK-wide initiative to bring to life the stories of a number of UK businesses and charities who have ‘shown resilience, tenacity and pioneering spirit’ during the coronavirus pandemic.

Created in partnership with Pitch Marketing Group, ‘Tackling Tomorrow. Together’ will highlight the diversity of challenges and opportunities presented by the pandemic to seven businesses, including shoemakers and manufacturers, to a family entertainment centre and children’s hospice. 

Each organisation will be partnered with their local Gallagher Premiership Rugby club and given opportunities to promote their business within their local communities with the aim of getting in front of new audiences and potential customers. This includes in-stadia advertising such as big screen promotions and programme adverts, region-specific digital marketing and tickets to host a business networking event when spectators are allowed back into Premiership stadia. 

Each organisation will also receive a ‘meet and greet’ session for employees with their local Gallagher Premiership Rugby players, delivered through Gallagher’s position as title partner of Premiership Rugby. In addition to the rugby-related package, Gallagher will continue to offer specialist broking advice and support to each organisation.

“As a local insurance broker, Gallagher is working around the clock with UK businesses – large and small – to help them navigate the challenges and evolving risks that have arisen from the tough trading conditions of the past 12 months,” said Michael Rea, Chief Executive of Gallagher’s UK Retail Division.

“Businesses have been left grappling with lockdowns, changes to their insurance requirements, and understanding new risk exposures, with many being forced to quickly adapt their offering or diversify their business model in response to the pandemic and lockdown restrictions.

“It has been incredible to see the optimism and tenacity of some of these businesses and we wanted to take a moment to champion and recognise both the challenges and opportunities presented during an extraordinary period through our ‘Tackling Tomorrow. Together’ initiative.”

To mark the launch of the initiative, Gallagher ambassador and rugby legend Ugo Monye connected with Gallagher broker, Jennifer Clark, to discuss the impact of the global pandemic on local businesses and communities, and how Gallagher has been helping the UK business community to confront these unprecedented times by tackling them head on, together. 

Monye said: “COVID-19 has impacted all businesses in one way or another, with many struggling or having to switch how they trade to stay afloat in lockdown. It’s brilliant to see Gallagher using its platform as title partner of Premiership Rugby to shine a light on some of the amazing local businesses up and down the country and hopefully help their businesses grow through these direct links with their local Premiership rugby clubs.  

“I’m looking forward to meeting them once spectators return to stadiums and encourage everyone to celebrate the sentiment of this initiative and show your support to local businesses where you can.”