Garmin Partners With Great Run Series
Technology brand Garmin has partnered with mass participation running event series, the Great Run Series, in a new three-year deal that will cover all Great Run events across the country for both adults and children.
The partnership will cover events including the Simplyhealth Great Newham London Run, the Simplyhealth Great Manchester Run and the Simplyhealth Great North Run.
The series has had more than four million people take part since it began in 1981, with events ranging from family activities to 5K, 10K, half marathons and marathons.
The partnership will commence with the Great Ireland Run on Sunday 9th April, followed by events taking place in cities throughout the UK including Edinburgh, Birmingham, Manchester, Bristol and London. The 2017 series will conclude with the Simplyhealth Great South Run on Sunday 22nd October in Portsmouth.
As part of the deal, Garmin will also become the official wearable technology partner of the Great Junior Run Series, which will raise awareness of Garmin’s fitness technology suitable for children.
Garmin’s head of marketing Richard Daish said: “We are thrilled to be the official wearable technology partner of The Great Run Series. Both Garmin and Great Run are passionate about encouraging people of all backgrounds to get out and get active. The partnership will enable us to inspire even more people to want to improve their running, which fits with our brand campaign to challenge athletes to beat yesterday.”
Nicky Homes, commercial director of the Great Run Company added: “We’re delighted to welcome Garmin on board. Like us, Garmin believes in supporting everyone as they work towards achieving their own personal activity goals and we look forward to working with them across all of our events this year.”
