Gazprom Agrees Champions League Deal
UEFA has agreed a new partnership with Gazprom to become the sixth and final official partner of the Champions League and the next three editions of the Super Cup.
The top-tier sponsorship package will run from 2012/13 to the 2014/15 edition of the Champions League.
The Russian energy firm, the largest extractor of natural gas in the world, has signed a three-year deal to promote its products via the competition.
David Taylor, CEO of UEFA Events SA, said: ‘Gazprom is a global energy company and the UEFA Champions League will benefit from Gazprom presence in more than 20 European countries and many more around the world. We expect that involvement with the UEFA Champions League will assist Gazprom to help build their brand awareness and identity on a global stage.’
Alexey Miller, chairman of the management committee of Gazprom, added: ‘Gazprom is not only the largest gas company in the world but is also one of those most passionate about football. We have a long history of supporting football clubs in Russia and Europe. Now we have joined the UEFA Champions League – the leading European club football competition. I am sure this cooperation will improve Gazprom’s reputation and advance our brand awareness to a fundamentally new level on the global scale.’
Gazprom joins Heineken, UniCredit, Ford, MasterCard and Sony Computer Entertainment Europe in the commercial portfolio for the 2012/15 seasons of the Champions League, while Adidas is the competition’s official supplier.
