Ge Backing British Triathlon

GE has furthered its investment in sport ahead of the London 2012 Olympics by agreeing a new partnership with British Triathlon to sponsor the GB team.

GE, one of the worldwide sponsors of the International Olympic Committee, has become a partner of the British Triathlon teams, providing support and expertise for the athletes as they prepare in the run-up to the 2012 Olympics.

Under the deal, GE will also support British Triathlon Elite events, Elite Paratriathlon team, Age Group teams, home nation regional academies, and the British Triathlon Coach Development programme.

In keeping with previous Games, where GE provided medical imaging equipment for the early diagnosis and treatment of sporting injuries, the partnership is exploring specific ways in which GE’s healthcare technology and expertise could help to optimise and improve the performance of the team in the events leading up to and including the Olympic Games.