Generate Wins World Rally Contract

Sports marketing agency Generate has been appointed to implement a global PR and communications programme for the World Rally Championship.

Generate, who were selected after a competitive pitch, by ISC, the exclusive worldwide media and commercial rights holder for the championship, will work alongside local promoters, teams, sponsors and the world motorsport governing body the FIA to substantially raise the profile of WRC and its positioning as ‘an epic motorsport adventure bringing you the world’s greatest drivers’.

The 12 round World Rally Championship is broadcast into over 200 countries and on 132 separate TV stations.