Genius Deal For Premier League, EFL & SPFL

Genius Sports and Football DataCo have opened an ‘exclusive period of negotiation’ over a four-year extension to their betting data partnership covering the Premier League, English Football League (EFL) and Scottish Premier League (SPFL).

The sports betting and data specialist revealed in a staement that it has been selected as the successful bidder for the next four-year cycle that would take effect from 2025 and run until the end of the 2027/28 season.

The renewal is now subject to contract, as well as the approval of the leagues and clubs.

UK-based Genius Sports has served as the low latency data supplier for DataCo, the data rights holder of the Premier League, EFL and SPFL, since 2019. The existing deal is set to expire after the 2024/25 season.

Genius is also a longstanding betting and data distribution partner of the NFL, and recently extended this agreement until the 2027/28 season. The company’ partnership portfolio also includes the NBA, WNBA, MLB, NCAA and PGA Tour.