Genius Sports Expands Betway Partnership

Genius Sports has expanded a partnership with Betway by signing a new official data, live streaming and fan engagement deal with the online sports betting and gaming brand.

As part of the agreement, Betway will receive access to Genius Sports’ LiveData and LiveTrading solutions, delivering real-time data and pricing for the NFL, NCAA basketball, English Premier League and Euroleague Basketball.

Betway is currently licensed in five US states and the brand will receive access to Genius Sports’ full NFL product suite, including the league’s real-time statistics, proprietary Next Gen Stats and official sports betting data feed.

Betway becomes the latest sportsbook to implement Genius Sports’ live streaming service, which spans various sports and thousands of events per year.

Additionally, Genius Sports will provide its digital marketing and bespoke free-to-play tools, allowing Betway to run highly targeted, data-driven campaigns across display, video and connected-TV platforms.

Anthony Werkman, Chief Executive of Betway, said: “We’re thrilled to add Genius Sports’ LiveData and LiveTrading solutions for NFL betting to our existing partnership with them. As our brand continues to grow globally, we are constantly seeking new ways to enhance the Betway customer experience, and this data and technology achieves that.”

Earlier this month, Genius Sports agreed to a similar expanded partnership covering live streaming and data provision with online gambling operator Bet365. Genius Sports announced its partnership with the NFL back in April 2021.

Mark Locke, Chief Executive of Genius Sports, added: “As one of our long-term official data partners, Betway has always invested in a world-class product for its customers worldwide. The Betway brand is growing rapidly across the US and we’re thrilled to be helping accelerate this expansion with our premium official sports betting feeds, live streaming and fan engagement solutions.”