Genius Sports Partners With Football Data Co To Unlock The Premier League

Genius Sports Limited has clinched an expansion of its official tracking data partnership with Football DataCo, the data rights holder of UK soccer, to capture sub-second and skeletal tracking across the English Premier League (EPL).

Already installed in every EPL ground, Genius Sports technology is powered by computer vision and AI to automatically capture sub-second positional data on every player and the ball. 

Football DataCo will also develop skeletal tracking data for the benefit of the EPL, fans, media partners and broadcasters as these new insights will create new opportunities for media partners and fans to experience dynamic, interactive metaverse applications that allow fans to directly put themselves into action and control how they experience the game. 

Broadcast partners will be able to access live statistics and metrics including player speeds and shot velocities. Premier League clubs will also be able to access the performance insight.

Adrian Ford, General Manager of Football DataCo, commented, “Technology continues to drive how data is collected, analyzed and presented. Working with Genius Sports’ Second Spectrum technology enables Football DataCo to be at the cutting edge of what is possible, and we look forward to developing new ways of using data for our stakeholders.”

Mark Locke, CEO of Genius Sports, added, “This partnership is an important next step in demonstrating the way data and advanced technology can amplify storytelling and fan engagement. Genius has believed deeply in this vision for many years, which is now becoming a reality in partnership with Football DataCo and the Premier League. We’re incredibly excited to work on solutions to enhance how the most popular league in world soccer is consumed by millions of passionate fans worldwide.”