Genworth Hires Momentum For Golf Push

Financial security firm Genworth Financial has appointed marketing agency Momentum to leverage the brand’s sponsorship of golf’s European Tour Statistics Programme.

Genworth Financial, as part of a wider global branding initiative, signed a five-year agreement in April to become the new European Tour Statistics Programme sponsor, which includes on-air, online and on course brand building opportunities.

Momentum will be working with Genworth on activating these opportunities and ensuring the delivery of all contractual rights.

Now in its tenth year, the Statistics Programme provides Tour Members with an analysis of their performance in all Order of Merit tournaments. All Tour Members are provided with a profile of every shot played during the course of the season.