Gfinity Appoints Garry Cook

Esports company Gfinity has appointed sports executive Garry Cook as its new executive chairman of the UK company, as it prepares to enter new global markets.

Cook, currently a non-executive director of the company, brings experience of leading global businesses in the sports, media and entertainment sectors to spearhead the development and delivery of the next chapter of the Gfinity’s global growth. 

Cook has previously held a number of high-profile leadership roles including chief global brand officer for the UFC. UFC was sold in 2016 to a consortium led by WME-IMG for a reported $4 billion.

Prior to joining UFC, Garry was also CEO for Manchester City Football Club and president of Nike’s Jordan Brand.

Gfinity has also announced that Tony Collyer will step down from the Board with immediate effect, having overseen the first phase of Gfinity’s growth strategy. Tony served on the board for four years, including a period of three and a half years as chairman.

Garry Cook commented: “I would like to thank Tony for leading the Board in developing Gfinity to its current leading position within the esports industry. There are many aspects of traditional sports that apply to the esports world.  Some of the largest global sporting franchises are now engaging in this space and taking interest and participation to new levels.

“There are multiple opportunities for Gfinity in a rapidly developing sector, one that is forecast to grow to $1.65bn globally by 2021. The company is well positioned for the next chapter of growth, both in the UK and internationally and I am looking forward to establishing Gfinity as one of the world’s major sports media brands.”