Giant Stars Promote Cricket Showpiece
Organisers of the ICC Men’s T20 World Cup 2022 have launched a new campaign to mark the launch of ticket sales for the cricket showpiece in Australia later this year.
Developed by Australian creative agency Cummins&Partners, the larger-than-life concept of ‘This is the Big Time’ is designed to communicate the enormity of the event, as giant cricket stars peer into skyscrapers, emerge from waterways and make city streets tremble with their imposing size.
Australian batter Glenn Maxwell, New Zealand captain Kane Williamson and India’s rising star wicketkeeper-batter, Rishabh Pant, feature in the three-part television commercial campaign, beginning today (7th February).
Sixteen teams will descend on Australia to compete across 45 matches in seven host cities between 16th October and 13th November.
ICC Men’s T20 World Cup 2022 Local Organising Committee CEO, Michelle Enright, said, “There’s nothing bigger in cricket than a World Cup and the T20 format is such a fun, energetic, vibrant celebration of cricket and culture – it really is the big time and that’s exactly what this campaign is all about.
“To see stars of the game towering over our host cities and making their presence felt through sheer size and entertainment speaks to the impact we want to make with fans. I really hope it puts smiles on faces and gets Australia excited to witness the best players go head-to-head in our own backyard.
“I’d like to thank the team at Cummins&Partners, along with Electric Dreams Studio and Alt.vfx, who captured our vision so perfectly and really pulled out all the stops to bring this concept to life.”
