Glamorgan Cricket Joins Rewards4cricket

Jockey Club Services and Rewards4, the sports loyalty programme operator, has announced Glamorgan Cricket as a new partner on the loyalty platform ‘Rewards4Cricket’.

This follows the successful Rewards4Cricket partnership launches with Hampshire Cricket and Durham County Cricket Club in May 2015.

Rewards4Cricket is a loyalty platform that will power Glamorgan Cricket Rewards. It will enable fans, including members, to collect Rewards4Cricket points on purchases of matchday tickets and international tickets for matches staged at The SSE SWALEC, and from everyday spending with more than 4,000 online retailers and in-store with over 30 High Street brands.

Loyalty programme members can redeem these Rewards4Cricket points as cricket rewards in the form of tickets, memberships, bespoke experiences and other offers from the club. The platform’s core objectives will be to help Glamorgan Cricket reward customers and encourage an increase in the frequency of their return.

The Rewards4Racing partnership with The Jockey Club, which now has more than 1,000,000 members, has been running for more than five years and is helping to reward loyal racing customers and increase the frequency of their return visits.

Hugh Morris, chief executive of Glamorgan Cricket, said: “We know that if we want to grow our business we need to put our supporters at the heart of everything we do,” said Hugh Morris, “so we’re delighted to partner with Jockey Club Services and Rewards4Cricket to launch the Glamorgan Cricket Rewards loyalty programme. This is a proven loyalty scheme that has generated success stories in other sports and we’re delighted it will help all our supporters receive benefits in return for backing the team.”

Tom Cowgill, director of Rewards4, said: “Following the success of the loyalty programmes that we have set up for both Hampshire and Durham, we were really keen to roll out the Rewards4Cricket platform to other professional counties.  We are delighted to partner with Glamorgan and we will work hard to achieve the same level of success for them as we have for our other cricketing partners by incentivising more fans to come back to, and introducing new fans to, watch live cricket.”

Rob Quick, director of Jockey Club Services, said: “Jockey Club Services already partners with Glamorgan to deliver ticketing and procurement solutions for the club. Glamorgan Cricket Rewards is the next exciting stage of the growing relationship. Through Rewards4Racing we had already built the customer interface with the ticketing platform so loyalty was always something that Glamorgan wanted as part of their customer marketing programme once the ticketing solution went live. We have worked hard with the marketing and ticketing team to make sure that the programme meets their ambitious customer contact objectives and are very excited about delivering this proven rewards solution to a very passionate cricketing community in Wales.”