Glasgow 2014 Signs First Top Tier Deal
Glasgow 2014 has signed its first top tier partner for the Commonwealth Games, after announcing Swiss watchmaker Longines as a new sponsor.
Longines will become the Games’ ‘official partner for timing, scoring and results’, and is worth a reported by the BBC as being worth £5m, although there was no official confirmation.
The watchmaker will have official partner designation, the highest category in Glasgow’s commercial programme.
The Commonwealth Games organisers are aiming to secure £100m in overall revenues from sponsorship, licensing and broadcast rights, which will equate to around 20% of the overall Games budget. The remainder will be government funded, at local and national level.
Lord Robert Smith, Glasgow 2014’s chairman said: ‘Longines has a rich heritage of world-class sporting associations dating back more than a century and we are delighted to announce such a prestigious brand as our first Partner.’
‘This is an important milestone for Glasgow 2014 and the fact we are sharing it with such an excellent global brand underlines the world-class proposition that is Glasgow 2014.’
Longines joins law firm Harper Macleod, recruitment agency Search Consultancy, accountants Ernst & Young and IT systems provider Atos as Glasgow 2014 partners.
