gloucester Ties Up Partner Extension
Gallagher Premiership rugby union club Gloucester Rugby has extended its partnership with Kärcher.
Under terms of the new agreement, the logo of the cleaning technology business will continue to appear on Gloucester Rugby and Gloucester-Hartpury shirt and shorts as well as branding in the club’s 16,000-capcity home stadium, Kingsholm.
Kärcher will also be taking over the Gloucester Rugby’s fan zone for the final home game of the season against Sale Sharks on the weekend of 22nd April.
James Gordon, Marketing Director, Kärcher UK & Ireland, commented, “From the start of our partnership, Gloucester Rugby’s vision and ambitions are very much aligned with the core values of Kärcher. We’re delighted to be continuing our successful partnership in what’s set to be a very special year for the club marking the 150th anniversary year.”
Gloucester Rugby Sales Director, Huw Warren, added, “We’re hugely excited to be extending our relationship with Kärcher beyond the current season. Kärcher are leaders in their industry and, like Gloucester Rugby, are passionate about striving to be the best at what they do.
Part of our ongoing focus here is to ensure that our partners are involved in both the men’s and women’s game and Kärcher have supported both sides since coming on board with us, so we’re looking forward to the continuation of that collaboration.”
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