Gloucestershire CCC Signs Naming Rights Deal

Gloucestershire County Cricket Club (CCC) has partnered with Brightside Group, which will see the County Ground renamed as The Brightside Ground, Bristol.

The five-year deal will also see a new shirt sponsorship for the team’s T20 kit and marks the club’s first ever naming rights deal.

As part of the deal, Brightside’s branding will have advertising exposure throughout the ground, as well as hospitality packages and staff event opportunities.

Will Brown, Gloucestershire CCC, chief executive, said: “The partnership with the Brightside Group represents an historic moment for Gloucestershire Cricket.

“To be able to enter into such a significant relationship with a high profile local firm who have such strong foundations in the local communities around Bristol is fantastic.

Brightside executive chairman Mark Cliff added: “This sponsorship deal signalled the company’s strong and vital relationship with the local community and the importance we attach to being a broker with national reach but with our roots in Bristol.”