Gloucestershire CCC launches new website
Gloucestershire County Cricket Club has launched a new website in partnership with Yellow Panther, providing fans in the UK with an updated digital matchday experience.
The platform has replaced the club’s previous website and has provided supporters with live scores, commentary, match summaries, and highlights through a bespoke Match Centre. It also featureS dynamic player profiles, a video player, club shop, fixtures, event pages, and streamlined ticketing flows for easier access to matches.
Built on Yellow Panther’s content management system, the website has offered Gloucestershire’s team improved SEO functionality, AI-assisted publishing, and search tools. The site has also delivered personalised fan journeys, with content and navigation tailored to individual user preferences based on audience research and analytics.
The launch follows a period of digital investment across English county cricket, including platforms designed to improve fan engagement and access to matchday content. The new site has complemented Gloucestershire’s broader efforts to provide more interactive, data-driven experiences for supporters, including mobile ticketing and online event promotion.
Stuart Cope, Co-Founder at Yellow Panther, said, “We love cricket and continue to grow our client base within the sport. Working with the talented team at Gloucestershire has been a seamless experience, we hope their members, fans and visitors all enjoy the revamped website.”
Elliot Lake, Marketing & Communications Manager at Gloucestershire Cricket, said, “We were delighted to launch our new website earlier this season, marking a major step forward in improving the user experience for our supporters.
“This upgrade not only modernises a key part of our digital inventory but also opens up fresh commercial opportunities that weren’t possible before. We are committed to continually enhancing our digital output, and we’re excited to see what we can achieve in the next phase of this project with Yellow Panther as our new provider.”
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