Godolphin Partners With Under Armour
Godolphin, the global thoroughbred horseracing and breeding operation has announced a partnership with Under Armour, the performance footwear, apparel and equipment.
Under Armour, already a partner to Premier League football clubs and sports stars around the world, will now produce a kit that is worn by jockeys, trainers and members of Team Godolphin, as they train and compete in the UK, Ireland, Australia, the United States, France and Dubai.
The new apparel range uses new technology and includes an Under Armour jacket which has been developed by and tailored for Godolphin, with features designed to give jockeys the best range of movement while riding.
John Ferguson, CEO and racing manager, Godolphin, said: “As two prestigious global sporting brands, Godolphin and Under Armour are natural partners. The vision and values of Godolphin directly mirror Under Armour’s brand mission to help all athletes perform at their best, through the relentless pursuit of innovation and excellence.”
“Together, we can take horseracing apparel to the next level with the ultimate aim of delivering a long-lasting impact for the benefit of the equine industry at large. Everyone in the team, from jockeys to stable staff, are incredibly excited about this. We are delighted to be working in partnership with a fellow pioneer as Godolphin’s kit supplier.”
Peter Murray, vice president of global sports marketing for Under Armour, added: “At Under Armour we like to partner with those who lead their field. Godolphin has a proud heritage as one of the most successful international racing stables, having amassed more than 230 wins at the world’s most prestigious races across 12 different countries and four continents. We look forward to the many synergies we can create between our brands in the years to come.”
Under Armour also announced a three-year deal with with Aviva Premiership rugby club Worcester Warriors to design and develop training and match day performance kit for the first team and the Academy.
