Goodform Signs Industry Duo
Sports-focused data and insight agency Goodform has secured the services of two industry-leading consultants to broaden the agency’s client offering, with sports copywriter and marketer Ed Coan and digital strategy expert Stuart Fenton joining the team.
Coan has worked in the sports sector for more than 30 years, across various high-level commercial, marketing and chief executive roles. He has handled strategic management, marketing and communications projects for numerous organisations, including world and national sports governing bodies, clubs, sponsors, apparel manufacturers and tournaments.
His many years at the FA means he has knowledge of major events, Wembley Stadium, and sports governing bodies, from grassroots through to world-class tournaments. Additionally, his experience has seen him become a writer and editor of bids for major international sporting events.
Fenton led the digital strategy for the 2015 Rugby World Cup and 2017 IAAF World Championships, developing the digital marketing campaigns for both events. The 2015 Rugby World Cup was regarded as the most commercially successful of all time, whilst the 2017 IAAF World Championships achieved a Guinness World Record for the number of tickets sold for the event.
The agency’s core services focus on the use of data and insight to drive growth – whether in revenue, participation or membership – or all three at the same time.
“Ed and Stuart’s credentials are second to none,” says Goodform managing director Michael Jones. “We have brought them on board to complement our existing services and add genuine value in their specialist areas of expertise.”
