Goodform Unveils Rebrand

11 Apr 2017 | tshego

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Goodform has launched a new rebrand to mark its 15th anniversary, including an update to the agency’s logo.

According to the agency, the new logo features the infinity symbol and six new supporting brand colours have been introduced to reflect Goodform’s services; CRM, data, insight, membership, brand & digital, and contact centre. The new brand also extends to that of the Sports Fan Panel, Goodform’s insight product that consists of over 30,000 sports fans.

Goodform was founded in 2002 by Stuart Dalrymple and David Teasdale, with the duo bringing with them experience of the sports and leisure industry from the public and private sectors.

Goodform’s first client in 2002 was the Professional Cricketers Association (PCA), who continue to be a client fifteen years on, along with a host of retained national governing bodies, sports clubs and venues including, British Athletics, English Football League (EFL), Premiership Rugby, Welsh Rugby Union (WRU), Silverstone, IAAF World Championships London 2017, Wembley Stadium Tours, British Cycling, Hampshire Cricket, British & Irish Lions and 6 Nations.

In the early years Goodform carved out a niche by specialising in the design and development of sports membership schemes. The business evolved into a leading sports CRM agency, helping organisations to effectively and profitably engage with their customers.

In 2008, the brand acquired ‘SportsWise’ adding research and insight services, whilst the addition of Goodform’s data warehouse platform has provided clients with a cost-effective, scalable solution for hosting data feeds from multiple business areas.

Alison Dalrymple, owner of Goodform said: “We are delighted with the new brand that we have created. It reflects the transformation that Goodform has undergone, delivering innovative fan engagement on behalf of some of the largest sporting events and venues in the world. Our significant growth in sports CRM, data warehousing and marketing has brought investment in great people who are delivering excellent results for our clients. We wanted our brand to reflect our culture and values, which sit at the heart of all we do. We now have the creative assets to support our expansion.”