Goodwood and Heineken expand partnership
Goodwood has expanded its exclusive deal with Heineken UK in a new multi-year deal as the official beer partner and preferred pour across all Estate venues and events.
The new three-year contract grants Heineken exclusivity across all 19 days of horseracing, including Qatar Goodwood Festival presented by Visit Qatar (29 July-2 August), the recently held Festival of Speed presented by Mastercard, Goodwood Revival (12-14 September), Members’ Meeting presented by Audrain Motorsport (April 2026) and Goodwoof (16-17 May 2026).
Heineken also enhanced its sponsorship of the last week’s Festival of Speed with a larger presence around the theme of this year’s event – a celebration of 75 years of the Formula 1 World Championship.
Laura Bassilious, Director of Commercial Development at Goodwood, said, “Heineken is a valued partner of the Goodwood Estate, and we are delighted they are partnering with us for a further three years and also uplifting their sponsorship in support of the F1 75 celebrations at this year’s Festival of Speed. Like Goodwood, Heineken has a proud history as a family run business and has built a global presence, with a wide range of beers and ciders that are extremely popular across our events and venues.”
Richard Campbell, Trading Director at Heineken UK, said, “We are thrilled to continue our partnership with the Goodwood Estate, a venue that embodies our family values and dedication to world-class sporting events. This new multi-year agreement not only strengthens our collaboration but also allows us to continue to engage with fans and visitors in innovative new ways. Our focus on enhancing the guest experience at these prestigious events is unwavering, and we look forward to celebrating throughout the season.”
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